You may have seen some candid photos of what we were up to last weekend - rooftop poses, models dancing on set and black and white videos of our crew in action.
The XL.Promodoro fashion photoshoot spanned across two days and was held in two locations. The Saturday was designated to capturing products shots to go in our online store, ready for introducing our new products (including bottoms and accessories!) being launched and added to the collection soon.
The studio, near Chelsea in South West London, was charmingly cluttered with the remnants of past fashion shoots and the props and garments of those upcoming. The backdrop of our shoot was white and crisp, perfect for capturing the minimalist-style imagery we use in store.
Modelling our men's and women's collections were Roger, established comedian and aspiring plus size model and the gorgeous Shirin, who has recently modelled for Victoria Beckham. Our hair and make up artist Cat Parnell and stylist Nina Sobers created their natural yet chic looks, captured by the talented fashion photographer Holly Broomhall.
Day two of the shoot envisioned a more creative side to our brand and our clothes with lifestyle shots. We set up in an ultra-trendy venue in the heart of Shoreditch in North East London, with a warehouse cum New York loft vibe with exquisite interior design: bare-brick walls, hipster decor and a rooftop terrace.
With our dynamic models, Marcella, Amy and Claus, we looked to create different moods with our clothes, to exhibit how basics are the foundations for any outfit and any occasion; from cool, smouldering shots with our flattering tank tops to fun, active shots with our performance wear tops.
Keep an eye on our store and social media for new products and lifestyle photos from our fashion shoot! To make sure you are the first to know, sign up to our newsletter at the bottom of the page.
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